How to drive traffic to a blog

10 Proven Ways To Drive Traffic To Your Blog

Getting to start a new blog may not be as easy as it sounds. Although, it may be quite interesting and overwhelming at the same time. One part of you will be excited about the idea starting while another will be worried about how to get people to see the content you have created. This is the bitter truth that lots of bloggers in the industry don’t get to figure out before kick-starting. However, if you are ready to learn the proven strategies that are provided in this blog post, then you should not have a problem bringing a decent number of visitors to your site after a few months of implementation.

Things To Know Before Starting a Blog

  • Blogging Is Not a Get-Rich-Quick Scheme

Many writers delve into the blogging industry intending to make millions in their first six months of dropping content on their website. While this may happen in 1 out of 100, it is not always advisable to go into the blogosphere with such a mindset. The truth is, the first six months of blogging can be a little frustrating which can chase away the faint-hearted. Only with traffic can monetization come in. This is why newbies who are just starting their career must first learn the basics of how to generate massive traffic and deliver value which then convert into revenue.

  • Blogging Takes Time

Blogging is a long-term process that could take up to months or even years before tangible results begin to roll in. Big blogs today such as New York Times, BBC, SEO Journal, GSM arena, and many more have taken over ten solid years before they eventually get the recognition they deserve. Therefore, before venturing into the blogging industry it is best to know the pros and cons and eventually as yourself if you would be able to hold for long as these blogs did before their breakthrough.

  • You Will Spend Money

I’m sure you didn’t see this coming. Yes, blogging is an investment, and every venture requires consistent funding to remain viable. At various points in your blogging career, you will need to pay developers to manage the design of your site; SEO specialists to handle your keyword research and assist in getting your website to the top of Google; and link builders to create authoritative backlinks to your site. In all honesty, none of these will be achievable without financial investments for which you should be prepared.

Ways To Drive Traffic To Your Blog

1. Do Keyword Research

Doing proper keyword research is essential before writing on any topic. It is unprofessional to pick up your computer and start writing without prior knowledge of the nature keyword being used. You must know whether you’ll be able to rank for such a keyword before venturing on anything. Tools such as SemRUSH, H-supertools, Ubbersuggest and Ahref are known to be accurate in providing keyword difficulty, search Intent, and search volume to determine if your website is strong enough to rank for certain keywords. New websites should go after keywords with low-difficulty levels and high search volume for a better chance of ranking with them.

2. Write Great Content

While there are many ways to increase visitors to your blog, creating an engaging content is one of the most crucial strategies. To encourage your target audience to return often time, make sure your content is something they need. Additionally, make sure that the readers can relate to your writing style. Simply publish excellent contents regularly if you want to increase traffic. Additionally, you can start from zero when building an email list and send out regular notifications about new content, archived posts, and general blog news. Together, these techniques can significantly boost your traffic.

3. Guest Post on Relevant Sites

The best way to drive traffic to your new blog is by providing content that people want on other blogs (Guest posting). Some great places to find blogs on topics like yours include Forbes, Buzzfeed, Entrepreneur, and Entrepreneur Magazine. Consider reaching out and offering guest posts to sites in your niche. When you offer up a post you should always provide the most valuable information possible to the reader. On the other way round, if someone offers to publish an informational blog post from your site, try not to think about it as just another piece of content. It’s an opportunity for you to showcase what you do and why readers should be paying attention to it!

4. Work on SEO & Authority Building

You should start with these two components of blogging: SEO and authority building if you want to jumpstart the path to long-term blog success. Search engine optimization, or SEO, focuses on comprehending how Google and other search engines rank websites. Being known as an authority on a certain subject or niche involves building authority. You can develop this expertise by producing high-quality content on your subject matter and participating in social media activities that allow you to share your knowledge with others.

5. Create an Email List

For most bloggers, social media is the best way to attract new followers, but one of the easiest ways to get your blog in front of potential readers is through email. Email lists is a great way to engage with your audience and build relationships. Once you have that relationship established and readers feel like they know you better, they are more inclined to trust your content recommendations. And while it’s important to start building an email list as soon as possible, don’t force people into joining. Offer freebies or sneak peeks for those who subscribe first to keep more coming.

6. Social Media & Promotion

The first thing to do when launching your new blog is to start building your followership. Use popular social media sites such as Facebook, Twitter, Google+, and LinkedIn to drive traffic to your website. Be sure to include keyword-rich hashtags so people can find you more easily.

Optimizing posts with keywords also provide better search results for the reader. Add images to increase engagement rates. Promote your latest posts by including them in email newsletters and embedding them in blogs or other websites related to your industry. Don’t forget about offline promotion! Consider partnering with businesses near you for cross-promotion campaigns, or attend events in person to network face-to-face.

7. Link Up With Fellow Bloggers

Collaborating with other bloggers who are writing about similar subject is one of the easiest methods to increase traffic to your site. There are two primary approaches to doing this. The first is known as backlinks exchanges, in which you trade links with another blogger in return for promoting their posts on social networking platforms. This is a quick and simple technique to increase your post’s ranking and add another backlink. The second choice is known as guest blogging and it entails writing for another website and submitting it under your name with them publishing it. They typically advertise the item on their website, and you’ll also be receiving backlinks and traffic, making it a fantastic method to position yourself as an authority in that industry.

8. Invest in Paid-ads

It may seem illogical to spend money on ads before your blog starts bringing in money, yet companies frequently reinvest in themselves by running social media ads. After all, how can you ever make money from them if you can’t persuade people to visit your site?

Allocate a modest budget for paid social media marketing. Spend 1% to 2% of the revenue you earned from blogging the previous year or months on advertising when your blog goes live. Increase that number to 5% as your blog gains in popularity. It is worthwhile to invest in Facebook and Instagram because they are two of the most widely used social networks and have high levels of engagement.

9. Publish Fresh Contents Regularly

Google loves it when a website dishes out fresh and new content regularly. This method tends to improve the overall performance of a website in Google’s algorithm. It is said that a website that posts about five to seven pieces of content weekly tends to have a better chance of ranking its content better than websites that doesn’t.

10. Focus on Off-page SEO

After spending hours writing on a particular keyword, Google can’t come to pick such content up and start ranking it in the number one position except such a website has gained Google’s trust. As a new website that is still growing, the best thing to boost website traffic is by building links to newly created content. When Google recognizes such a link, the chances of getting a decent position are assured and this helps the overall website gain traffic if the process is replicated often time.


It takes consistency, hard work, and SEO optimization to get your content on the first page of Google. While you must first do a lot of keyword research, it is essential for new and growing websites to seek diverse means to generate traffic aside from Google and other notable search engines. Social media traffic can also signal the Search Engine that there is relevant content on your website. Backlinks, on-page SEO, Off-page SEO, and other already listed options will do the traffic generation magic.

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